Brand Identity - Brand Strategic Positioning - Brand Design - Story & Copy
Belgocatering - 2024
The goal of this project was to reconnect Belgocatering - a well-known premium caterer for over 30 years - with the latest trends in food and experiences for 2024. With chefs who enjoy a great deal of freedom and autonomy, Belgocatering offers an exceptionally diverse and flexible range of options. Additionally, the brand is deeply committed to sustainability, social impact, and the protein transition, positioning them as a true innovator.
All these elements are brought together in a brand that looks fresher than ever, with branding that is highly adaptable and stands out sharply from the typical foodservice and catering sector branding.
Belgocatering sets a new standard, where innovation and sustainability take center stage. The new brand is a perfect reflection of this.
